Transformative Learning: Elevate Your Career, Business, and Life @Corewaylabs, Guwahati
Create impact with Digital Skills & Automation
- One on One Classroom Training
- Max 6 students in a batch
- Updated Curriculum
CorewayLabs Digital Marketing & AI Courses Include
- 150+ hours of Live Classroom sessions
- Practical Training with Live Projects | Industry Casestudies
- 100 % Job Placement Assistance
- Soft Skills | Presentation | Story Telling | Mock Interview
- Lifetime Mentorship
Why Us ?
Comprehensive Course Offerings
Our courses are designed to provide you with the knowledge and skills needed to thrive in the online world. Let us guide you through the journey of mastering AI and automation, digital marketing, and design and development. Learn Digital Marketing with Practical training and unlock the potential to excel in the digital realm.
Industry-Relevant Curriculum
Our courses are meticulously crafted to equip you with the knowledge and skills essential for success in the online realm. Let us lead you through the journey of mastering AI and automation, digital marketing, and design and development. Discover the Best AI course alongside comprehensive training in Performance marketing, ensuring you gain practical skills that make a real impact in the digital landscape.
Expert Guidance and Support
Our courses are meticulously designed to meet the demands of the ever-evolving digital industry. We regularly update our curriculum to incorporate the latest trends, tools, and techniques, ensuring that our students stay ahead of the curve. With Live project training integrated into our programs, students gain hands-on experience and real-world insights, further enhancing their readiness to excel in the dynamic digital landscape.
INSIDE THE COREWAYLABS
Don’t like traditional education, theoretical lectures, and teacher-centered classes. Welcome to CorewayLabs.
In today’s fast-changing world, we offer hands-on tutorials, dedicated mentors, a supportive community, and potential partners to help you kickstart your journey right away.
With over 20 proven money-making methods, success is within reach if you follow our plan from start to finish.
The Learning Experience:
We learn through experience, by making mistakes, learning from each other with real projects.
Get Hands-On & Launch Your Digital Career:
- Build Websites & Apps (No Coding): Use user-friendly tools to create stunning websites and mobile apps, even without coding knowledge.
- Live Group Projects: Collaborate with peers on real-world projects, putting theory into practice.
- Master Digital Marketing: Learn SEO, Google Ads, social media marketing (organic & paid), content creation (video, blogs, email), and crafting compelling stories across formats.
- Embrace Automation & AI: Discover how automation tools and AI can streamline workflows and personalize campaigns for maximum impact.
- Develop a Winning Strategy: Craft a data-driven digital marketing strategy that aligns with your business goals.
- Budgeting & Resource Management: Learn to allocate budgets effectively and identify the right resources for diverse businesses.
- Performance Measurement: Utilize Google Analytics to measure campaign effectiveness, gain valuable insights, and make data-driven decisions.
- Build a Compelling Portfolio: You’ll have a live project showcasing your skills – the perfect calling card for potential employers or clients.
- Sharpen Your Skills with Live Experience: Learn from successes and mistakes in a real-world setting, giving you the confidence and experience to thrive in the digital world.
Live projects for each Modules
5+ Globally accepted Certificates
150+ Hours of Hands-on Practical Classroom Training
Interview Assistance
What you'll learn?
Low code no code development and design
Our program empowers you to create functional digital solutions without extensive coding. You’ll master low code and no code platforms, efficiently bringing your ideas to life. Learn App Design and unleash your creativity with ease.
Digital marketing and social media management
In this segment, we’ll focus on honing strategies for digital marketing campaigns and effective management of social media platforms. You’ll learn how to enhance brand visibility and engagement through various digital channels.
AI: Tools, trends, and automations
Explore the realm of Artificial Intelligence and understand its applications and emerging trends. We’ll also teach you how to leverage automation tools for streamlined processes, giving you a competitive edge in the digital world.
What you get?
A door to multiple opportunities
Coreway Labs trains you in a away that allows you to pursue the vertical of your choice in the field from freelancing to entrepreneurship and personal branding!
Hands-on-Learning
Keeping networking as one its priorities, Coreway Labs introduces you to industry specialists with whom you can network and create long-lasting relationships.
Community Support
Coreway Labs offers a lifetime of round-the-clock support for any doubts and queries with our community group.
CorewayLabs Course Curriculum
At Coreway we provide modern Digital Marketing Training in Guwahati. Globally recognized Digital Marketing & AI certificate programs. At Coreway we help you develop the necessary Digital skills in today’s digital-first world.
-You’ll be trained from the basic concepts, get to practice, implement them through practical assignments & gain hands-on experience by working on live projects.
-By the end of the Course, you’ll know how to develop a Digital marketing strategy & Automation using AI to be at the forefront of the competition
Website Planning
- Introduction to Websites
- Difference between Websites and Blogs
- Importance of Websites
- Pre-requisites for a website
- Elements of Website
- Website Layout Planning
- Building a wireframe for the Website
Website Development and WordPress
- What is Domain, Sub-Domain, and Hosting
- What are TLD’s and Domain Extensions
- Shared Hosting Vs Dedicated Hosting
- What is CMS (Content Management System)?
- What are the different types of CMS?
- Introduction to WordPress
- Free Themes v/s Paid Themes
- What are plugins? Importance of plugins
- Widgets, Menus, and Settings
- How to Customise a Website & Build Layouts
- Pages v/s Posts
- Difference between Http and Https
- Integration of Tracking Tools (Search Console and Analytics)
Content Creation and Management
- Introduction to Content
- What are the Different Formats of Content
- How to Write Content for a website
- What is CTA & the importance of CTA
- How to get Free images for your Website?
- List for free stock photo websites for Commercial Use
- Tools to Create Banners and Videos for Website
- Content creation & Analysis Tools
Concepts of Digital Marketing
- Overview of Digital Marketing
- The What and Why of Digital Marketing
- Introduction to Channels in Digital Marketing
- Advantages and disadvantages for each channel
- Scope & Career options in the Digital Space
- What is Buying cycle? How it is relevant to Digital Marketing?
Fundamentals of SEO
- Introduction to SEO
- History of the Internet and how it got Started
- Types of Search Engines and How it works
- SEO Techniques
- Different types of SEO
- White hat, Black hat, and Grey hat SEO
- What is Google Crawler/Bot?
- Google Algorithm and its importance
- Understanding webmaster guidelines and use-cases
- On-page SEO and its steps
- What is Page rank and its importance
- Off page SEO and Strategy
- Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
- Different types of keywords and the importance of keywords in SEO
- How to do Keyword Research and tools to use
- When and where to use: Transactional keywords & Informational Keywords
- Title Tag, Meta description, Anchor Links, Header tags
- Image and Video Optimisation
- What are Backlinks? How to build an effective Backlink Strategy
- Do’s and Dont’s of link building
- Universal SEO [Youtube Video Optimisation, Image, PPTs, and Audio Optimisation]
Facebook Marketing
- Facebook History
- How Facebook Newsfeed works (Facebook Algorithms)
- Facebook for Business
- How to optimize Facebook Business page
- What is facebook custom tabs? How to integrate it?
- Types of Facebook Groups
- Difference between Profile, Page, and Groups
- How to do Facebook Competitor Analysis?
- Tools for Competitor Analysis
- What is Facebook Branded Content? Who should do it?
- What is Facebook Messenger Chat Plugin?
- How to integrate it in the website?
- Types of Facebook posts
- Facebook post – Best practices
- What is Canvas/Instant Experience? How to create it?
- How to schedule a post on Facebook?
- Tools for scheduling posts
- Facebook Creator Studio – How to use it?
- Facebook Sound Collection
- How to plan a content calendar for your Business
- How to create an engaging post?
- What are Facebook Insights?
- Analyzing Facebook Insights
- Facebook Ads Manager
- Types of Facebook Ads
- Facebook Remarketing
- What is Facebook pixel? How to integrate it?
- How does Pixel work
- How to track conversions from your Facebook ads
- Types of Facebook Audience
- Facebook Ads – Best Practices
- Facebook Business Manager
- Facebook Ads for Local Business
- Facebook Store Visits Campaigns
- Facebook Product Catalog
- Facebook advertising for E-commerce
- How to integrate Instagram Shopping from Facebook
- Facebook Ads Analysis & Reporting
Linkedin Marketing
- What is Linkedin?
- Why Linkedin?
- Importance of a good Linkedin Profile
- Linkedin Profile Optimisation
- The Linkedin Profile URL structure
- Linkedin Profile Badge
- Types of Posts on Linkedin
- Importance of Articles on Linkedin
- Degrees of Connection and why it’s important
- Career Advice
- Salary Insight
- Social Selling Index
- Jobs on Linkedin
- Creating Job Alerts
- Types of Messages on Linkedin
- Types of Accounts on Linkedin
- Other Linkedin Products
- Linkedin Groups
- Linkedin Power Power Profiles & Influencers
- Company Pages on Linkedin
- Affiliate Linkedin Company Pages
- Company Page Analytics
- Linkedin Content Suggestions
- Linkedin Advertisements & Types
- Linkedin Target and Bidding Options
- Linkedin Ad Tracking and Reporting
Instagram Marketing
- Instagram History
- Why Instagram?
- Instagram Algorithm
- How to use Instagram for Business?
- Optimizing Business Profile (BIO)
- Types of posts on Instagram
- Good practices / Optimizing Instagram post
- Branded Content
- Instagram Insights (How to check and Analyse)
- Instagram Stories
- How to get engagement through Stories
- Instagram Story Highlights
- What is IGTV?
- Why IGTV?
- How to optimize IGTV Video
- Instagram Ads
- Types of Ads
- Pre-requisites to do Ads
- Tools for creatives and stories
- Tools for Scheduling post
YouTube Marketing
- Importance of Youtube
- Importance of Video Optimization on Youtube
- How to monetize through Youtube?
- Youtube Channels
- Youtube Community
- Youtube Stories
- Youtube Live
- Case Study on a Youtube Channel
- Youtube Creator Studio
- Youtube Analytics
- Youtube Channel Settings & Customisations
- Youtube Video Manager Features
Analytics
- Introduction to Web Analytics
- Importance of Web Analytics
- Google Analytics account set-up for a website
- Embedding tracking code on a website
- Difference between Account, Property, and views
- Defining KPI’s
- Measuring KPI’s
- Real-time data tracking
- Understanding Consumer Behaviour through Audience insights
- Customer Lifetime Value Metric Report
- Understanding Acquisition Channels
- Analyzing and Understanding Website Insights
- Linking of other accounts
- Importance of Campaign URL Builder and its usage
- Defining Goals, Conversions & Events
- Multi-channel funnel and E-commerce tracking
- Attribution Models and its usage
- Difference between Properties & Views
- Creating Views
- Applying Filters to Views
- Creating Custom Alerts
- Custom Reports and Dashboards
- Using Web Analytics Data to come up with future marketing strategies and plans
What is Dropshipping?
- Understanding the Dropshipping Business Model
- Advantages and Disadvantages of Dropshipping
- Getting Started with Affiliate Marketing
What is Affiliate Marketing?
- How Affiliate Marketing Works
- Finding Profitable Affiliate Programs
- Marketing Your Dropshipping Store and Affiliate Products
Artificial Intelligence
- How AI is Impacting Our Lives
- Types of AI: Narrow vs. General
- Practical Applications of AI
Uses of AI
- AI in Everyday Technology
- AI in Healthcare and Medicine
- AI in Education
- AI in Business and Marketing
- AI in Entertainment and Gaming
- Ethics and AI: Understanding the Risks and Responsibilities
Getting Started with AI
Basics of Data and Data Collection
- Introduction to Machine Learning Models
- Understanding Data Bias and Accuracy
- Introduction to Neural Networks
- Building Your First AI Model (No Coding Required)
- Practical Exercise: Using AI Tools and Platforms
- AI in the Real World
Real-world Applications and Case Studies of AI
- AI Startup Stories
- AI in E-commerce and Retail
- AI in Healthcare
- AI in Finance and Banking
- AI in Social Media and Advertising
- Guest Speaker Session: AI Entrepreneur’s Journey
- Capstone Project and Graduation
CorewayLabs Course Certifications
Google Adwords Certification
Inbound Marketing Certification
Content Marketing Certification
Email Marketing Certification
Who should do this Course?
Sales and Marketing managers & execs:
This is for you if you are aiming at expanding your digital understanding, knowledge and develop digital strategy for your company. Irrespective of your role as Sales & Marketing professional, Advertising professional, Brand Managers, media planner, etc., if you are creating a Marketing campaign strategy without considering Digital is not an option anymore in todays Digitized world. It is a must required skill and one needs to develop an in-depth understanding of this channel to plan, implement & execute workable strategies around Brand awareness and Quality Lead generation. Even if you are a Digital Marketer and need to update yourself on the latest trends and updates as its an ever-evolving field.
Non-marketing professionals:
Looking for an exciting career change and make a shift into the most dynamic & interesting field which offers immense creativity and tests the analytical side of you. Moreover, one doesn’t require any technical knowledge to get started. This is booming job market and companies are focusing on digital marketing to expand reach and looking to hire Digital marketers.
Graduates / Students:
No matter what your academic specialisation is, if you are fascinated towards Digital Marketing and like to be then agent of change in this ever-evolving field which will give you opportunities to use your creative skills. Most colleges and universities are not equipped with the in-depth understanding of Digital media & don’t offer practical cases to get your hands dirty. The best way out is doing a full-time, classroom course and get hands-on-experience by working on live projects. Digital Marketing offers good scope and various job opportunities with industry standards pay packages. You can choose to join the IT industry, E-commerce, etc. or be a freelancer to earn the extra bucks while you are working. The options are endless.
Entrepreneurs / Business Owners:
Digital marketing is flexible If you are a small and medium business with limited or no budget. If you are looking at creative & innovative ways to reach out to your Prospective audience and convert them into customers, promote your business online, increase sales & ROI then this is a must to learn skill. We will ensure that you become an expert to manage all this on your own as you cannot have someone else doing it for you always.
Digital Marketing & AI Career Options
Social Media Management Roles:
These roles mostly responsible for managing various Social media networks of the company. You could be a:
- Social Media Coordinator – to manage a posting schedule for day to day posting on various platforms.
- Social media Strategist – whose job is to decide which social media platforms to use, what type of content to post and where, to maximise and attract relevant prospects, convert into leads & ROI. Also its imp to understand where the audiences are (data analyst can be of help here) & accordingly strategies the social campaigns.
- Community Manager – this role primarily responsible to manage relationship with current & future followers and manage the community of the followers with frequent engagements with your content. Monitor platforms or online forums with regular engagements, answer queries of followers, consider valuable comments and mitigate negative feedbacks and views.
Content Marketing Roles:
This involves Content creation, strategizing and managing the overall Content curation (basis the technology or publishing platform) process for the company. If you think you have the flair for writing or developing content then you may want to look of opportunities with the following entry, mid & management level titles respectively:
- Content Creator
- Content Strategist
- Content Marketing manager
This is one of the most imp Digital Marketing skill of 2024.
PPC or AdWords Analyst or Manager:
This role requires technical skills in paid media and a certification in Google AdWords. This role will run pay per click ads for the company or will manage PPC accounts of various clients in an agency or will have a team to manage for paid promotions & keep the budgets in check. Will also be responsible for AdWords analytics to check what works well & what not.
SEO Marketing Manager:
Having data insights & content creators is not enough! Company’s look for experts who can work closely with the above roles & use the insights, apply them in the content and then optimize for the search engine. With ever changing ranking algorithms it gets imp to rank high on the search engines. There are 3 specific search roles available in the market like:
- SEO Specialist – who optimizes content in coordination with Content Creators
- SEO Strategist – they work closely with the Data analysts to refines the SEO efforts
- SEO Marketing Managers – this role specifically help monitor, manage and track the SEO Performance of all types of content on the website.
Creative Management:
These roles are for people who are responsible for Visual content or Multimedia for a brand. They are people who create brand style & storytelling powers by producing visual content like, videos, images, Infographics, logos, etc. These Roles are:
- Creative Assistant
- Digital Brand Manager
People who closely engage with designers, copywriters, sales & marketing teams to come up with a Products and services vision, branding ideas, Ad Campaigns & messaging is titled as: 3. Creative Director (management level)
Digital Marketing Manager:
These are people who are responsible for reaching the relevant audience for the respective business. And analyse every metric about the way the audience consume your content on various online marketing tools and analyse ROI on the content spend. So you can categorize this into 3 levels (entry, mid & management Level):
- Marketing Data Analyst
- Marketing Technologist
- Digital Marketing Manager
Want expert suggestions about your Digital Marketing Career -
Call Us @ 9706742807
Training Methodology
Digital Concepts
Key to mastering any subject is to get the fundamentals right. We focus and ensure that all the students are clear on the basic essential concepts of the subject before moving ahead.
Hands-on Live project
Theory learning gets complimented when one gets to practice, implement & derive desired results. That’s where live projects help where students get to practice and get familiar with various tools, interface and its real-time functionality.
Certification
Certification from industry authorities validates knowledge and enhances resumes for job applications. It’s especially vital for digital marketing courses with certificates, showcasing tangible skills and boosting professional credibility.
Placement Assistance
We provide students with job hunt support, including resume preparation, interview tips, and more. This assistance is especially beneficial for those enrolled in our digital marketing course with placement, ensuring they’re well-prepared for career advancement.
Ready to take on the digital world? Join Coreway Labs today.
Fill in your details in the inquiry form, and we will get back to you with everything you need to know to start your journey at Coreway Labs .
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